Report by HEVA FUND

Concerned by the impact of the pandemic not only on physical health now, but on the livelihoods of creative industry practitioners in Kenya and in East Africa—especially those in live music and events, film, tours and tourism, general cultural heritage work, gaming, and other immersive experiences, fashion, and apparel, and more.

We took immediate steps to mobilize a creative and cultural sector response effort:

  • With a view to understanding the impact (short, medium, and long-term) of the pandemic;
  • To anticipate sector emergencies and needs, as well as to promote effective and evidence-based interventions.

We developed a sector needs analysis questionnaire, which we distributed on March 26th, 2020. It received over 510 individual responses from across the country—an exercise necessary for the development of an initial creative sector baseline. The findings were presented for internal review on April 8th, 2020, and then validated on April 29th, 2020, by 21 industry and association leaders representing several practitioner associations, national organizations, and leading creative sector agencies.

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