This entrepreneurship-focused training helped creatives develop the business skills needed to build sustainable and profitable careers. Participants learned how to calculate the true cost of their products and services by factoring in materials, time, transport, equipment, overheads, and profit margins.

The session introduced value-based pricing, helping creatives understand how client needs, project impact, and market positioning influence pricing decisions. Participants also explored different revenue models, including direct sales, freelance services, licensing, subscriptions, retainers, and digital products. Additional lessons focused on personal branding, market positioning, identifying target audiences, and selecting the most effective digital platforms to reach potential clients. The training encouraged creatives to diversify income streams and approach their work with both artistic and entrepreneurial thinking.