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JUKUMU SERIES

CREATING BEYOND ENTERTAINMENT
VOLUME 1 VOLUME 1

The Jukumu Series: Creating Beyond Entertainment Volume 1 is part of systematic search for understating the roles that the arts, culture and media play in social change. It is part of a of the implementation of the Jukumu Project, funded by Forum CIV through the Wajibu Wetu Programme (WWP). The overall objective of the Project is to undertake advocacy for arts, culture and media to enhance human rights, democracy and gender equality in Kenya. It involves process documentation to capture the activities and key lessons of arts, culture and media organizations and other conventional civil society organizations funded under WWP for the advancement of human rights, democracy and gender equality in Kenya.

The project sought to identify key threads and document the stories about project activities, share the experiences of the journey implementing the projects and highlight lessons learned by implementing partners and funding organizations. It is hoped that the stories will situate creative arts and progressive media in the agenda of social change in Kenya by raising awareness, generating discussions, igniting action, and advancing advocacy engagements for human rights, addressing extrajudicial killings, countering violent extremism, entrenching gender equality and deepening democratic practices. WWP seeks to enhance civic consciousness and contribute to social and political change in the areas of democracy, human rights and gender equality in Kenya.

It supports media, cultural and gender-focused civil society organizations utilizing music, traditional and new media, artivism (art for activism), cultural festivals, documentaries, and investigative journalism amongst other forms of creative expression to empower right holders and deepen democracy, strengthen inclusive citizen participation in public affairs, accountability in service delivery, and anchoring gender mainstreaming in the governance agenda in Kenya. By documenting the activities of the funded projects, the study builds a body of knowledge on innovative advocacy over these matters and shows how the arts, culture and media can be effectively marshaled.

The documentation is well grounded because although the WWP has been operational since 2015, the inner story of how its projects have been implemented and are changing lives has not been told in a holistic manner. It is important to document how and to what effect these projects have influenced policies and the behavior of individuals, communities and institutions with regard to human rights, democratic practice and gender equity. The project has drawn conclusions, lessons learnt and recommendations on investing in arts, culture and media organizations for social change.

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